我们对于一个市场活动的评估是根据目的而定，关键看市场活动是否顺利达到目的。比如：
1、品牌知名度（多少人了解到了该产品或企业、了解的程度如何、知名度、美誉度、忠诚度等等）
2、拉动销售（一定时间内的销售额；现场促销时的当场销售额；购买者数量）
3、招商的效果（数量）等等。
比如现场促销，当场的消费金额是多少，购买数量又是多少。季度购买变化，三月和四月促销额度有无增长等等，是否为通过促销取得的效果。比如，招商活动，效果更明显，更容易评估。现场有多少人，通过网络或其他方式，加盟的数量，非常容易量化。再者看，品牌的知名度，提升企业或产品知名度为目的，品牌路演，第一现场卖了多少；多少人了解了该企业名称，了解产品内容等等。它无法量化，更多是通过问卷、电话采访、回访去做效果评估。
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